> launch_team.join()
Join the Launch Team for
HOLLOW BUTTONS
My new book about the software epidemic nobody names: AI-built apps that look finished and aren't. I need a small crew to make launch week loud. The ask is three small things. The payback is real.
Count me inWhy this book, why now
Millions of capable people are shipping software with AI — real achievement, real leverage. But most of it is missing the 80% under the waterline: audit trails, undo, permissions, security, the ugly cases. When those apps fail, the builder is often long gone and the client owns the wreckage. Hollow Buttons gives builders the name for the problem, the test to detect it, and the architecture to never ship it. The louder the launch, the more builders it reaches before their bad week instead of after.
The whole ask — three things
Grab the e-book on launch day ($0.99)
Amazon counts verified purchases. Your ninety-nine cents on day one moves the book up the charts more than a hundred sales spread across a month.
Read it — or at least the field summary
You'll get the book early, free, plus a two-page executive summary if launch week is crazy. Enough to speak honestly about it.
Leave an honest review
Not a fake rave — an honest one. Two sentences is plenty. I'll send examples and a reminder so it takes you three minutes.
Sign up for the launch team
You'll get the advance copy and the launch-week plan by email. Nothing else, ever.
Direct answers
I'm not a developer. Can I still help?
Yes. The launch team is about momentum, not credentials. If you've ever clicked a button in software that lied to you, you're qualified.
I don't have time to read a whole book.
You'll get a two-page executive summary. Read that, review honestly. Done in fifteen minutes.
I'm not a writer. What do I say in a review?
Honest beats polished. I'll send you three sample reviews as a starting point — say what stuck with you.
What do I get out of it?
The full book free before anyone else, the printable Hollow Test one-pager, launch-team-only Q&A access, and a thank-you by name in the acknowledgments of the next printing.
Want the full pitch first? Read about the book →